In this episode of the Journey Doctors Podcast, Dr. Mark Smith and Dr. Neil Skilling highlight some of the findings from Kitewheel's recently released State of the Customer Journey report for 2021. The doctors also discuss the definition of the word scrutable and explain how it relates to data, compliance, and delivering smart experiences. To get the data from this year's State of the Customer Journey report, check out this link: https://bit.ly/3vTTbUm
Kitewheel's Journey Doctors do not condone thievery, burglary, nor grand theft... but when it comes to customer journeys, sometimes stealing from the best is the best way to succeed. In this episode, Dr. Mark Smith and Dr. Neil Skilling call on the wisdom of Steve Jobs, Pablo Picasso, and T.S. Elliot, as well as their own experience in the world of customer journeys.
Kitewheel has been orchestrating great experiences for nearly a decade, but what does that mean? The Journey Doctors, Dr. Mark Smith and Dr. Neil Skilling share how their history has informed the development of the world's first true customer journey management platform, the Kitewheel Hub.
For years, brands have tried to implement cross-channel and multi-channel experiences. In this episode of the Journey Doctors, Dr. Mark Smith and Neil Skilling share how journeys are different, and why getting the experience right is so crucial for modern businesses.
In this episode of the Journey Doctors Podcast, Dr. Mark Smith and Dr. Neil Skilling share their exercise routines, as well as a terrifying experience with a cycling class. The doctors share their prescriptions on how to prepare for changes at the business, using a brand of exercise bicycles as an example of both success and missed opportunities.
Sometimes the healthcare experience can lead to home remodeling, as Journey Doctor Mark Smith explains in this episode of the Journey Doctor's Podcast. A second healthcare related discussion takes a closer look at how automation can create positive and negative experiences, and how some can come so close, but still miss the mark.
Why is it that it took a global pandemic to change the healthcare experience? Journey Doctors Mark Smith and Neil Skilling relate embarrassing situations that family and friends have found themselves in, from a daughter with a "busted ankle" to a "golfing buddy" with a groin strain. Luckily, these unfortunate incidents actually revealed a positive change in the healthcare experience.
In this episode of the Journey Doctors Podcast, Dr. Mark Smith and Dr. Neil Skilling identify key ways to put intelligence behind data-driven recommendation tools in order to improve the customer experience. Dr. Mark Smith shares a recent experience with being targeted for a mattress, and Dr. Neil Skilling reveals that he is not a serial buyer of certain household appliances.
The Journey Doctors discuss the regulatory issues surrounding customer data, and prescribe additional treatment for data-centric journeys. Dr. Skilling shares perspective as the data security officer at Kitewheel.