In this episode of the Journey Doctors Podcast, Dr. Mark Smith and Dr. Neil Skilling identify key ways to put intelligence behind data-driven recommendation tools in order to improve the customer experience. Dr. Mark Smith shares a recent experience with being targeted for a mattress, and Dr. Neil Skilling reveals that he is not a serial buyer of certain household appliances.
The Journey Doctors discuss the regulatory issues surrounding customer data, and prescribe additional treatment for data-centric journeys. Dr. Skilling shares perspective as the data security officer at Kitewheel.
In this episode of the Journey Doctors Podcast, the doctors discuss the influence of customer journey management on brand image. Dr. Mark Smith relates an aspirational branded experience for airline service resolution and Dr. Neil Skilling shares his experience with heavily branded beverages.
The Journey Doctors discuss a recent report detailing the surprising benefits of letting customers control their own data. Dr. Neil Skilling offers a GDPR perspective and both Doctors share how you can give your customers the tools to make their own experiences great.
In this episode of the Journey Doctors Podcast, Dr. Mark Smith and Dr. Neil Skilling reflect on recent changes to the customer journey due to COVID. Specifically, they discuss how remote work, cashless payments, and other shifts have transformed customer experience and working relationships.
This inaugural episode of the Journey Doctors podcast introduces Dr. Mark Smith and Dr. Neil Skilling as our hosts. They share their history working with customer data, building world class customer journeys and also their prescriptions for journey success.